SEO, or Search Engine Optimization, is the process of making a website more attractive to search engines such as Google. Its main aim is to improve the site’s ranking in relevant search results in order to generate more traffic and, ideally, conversions into contacts or sales.
Contrary to popular belief, SEO is not automatically integrated into the creation of a website, nor is it necessarily the responsibility of the site designer. In fact, SEO requires ongoing, long-term work, often carried out by specialists or site owners themselves.
This guide is aimed at people with little time to devote to SEO, especially if they use WordPress. It proposes a plan for optimizing SEO with just 2 hours of work per week, and may also be useful to web designers who offer SEO services to their clients. The first step is to dedicate a time slot each week for this work and make a note of it in your diary or calendar.
Introducing your 2-hour-a-week SEO plan with SEOPress
SEO – Search Engine Optimization – can refer to the work you do to a website to make it more interesting for search engines like Google. The aim of doing SEO is to make sure that the site ranks in Google for relevant search terms to generate visits to your website. Some website owners just want traffic to their website, but many also want…
Week 1: 2 Hours to Check SEO Progress and Issues
As part of your plan to spend 2 hours every week on SEO, we recommend that once every 4 weeks you dedicate your 2 hours to checking your progress using reports from SEOPress, Google Search Console and Google Analytics (or alternative). This is an important routine to check on progress and act on issues reported by SEOPress and Google Search Console. It is tempting…
Week 2: 2 Hours to Create SEO Optimized Content
You can gain a lot of advantages in SEO just by regularly producing new, relevant content on your website. 2 hours should be enough to write and publish 1000 words of content in WordPress. Even better, write content that is optimized for your keywords. Even if you are not responsible for producing content on your website, go through this routine to make sure that…
Week 3: 2 Hours to do On-Page Optimizations
As part of your 2-hour-per-week routine to work on your SEO, we have dedicated Week 3 to On-Page optimization. On-Page optimization typically refers to improvements that you make to your website to help it rank better (as opposed to off-site improvements such as link building). It includes important and basic tasks such as making sure that keywords you are targeting are being used in…
Week 4: 2 Hours to do Off-Page Optimizations
Getting links and citations from other sites is important for SEO, but finding good sources of links and performing outreach can be very time consuming and not everyone’s favorite job. Having this routine once every 4 weeks make sure that you get round to doing some link-building every month. In this two-hour period, you will Check SEOPress Insights for new backlinks Add to your…
