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How to setup Google Enhanced Ecommerce

Requirements

  • SEOPress PRO 7.0+
  • WooCommerce 4+ (not tested with versions < 4.x)

Measure purchases, product views, additions to and removals from shopping carts with SEOPress PRO

Go to your WP admin, SEO, Analytics, Google Analytics tab, Ecommerce section.

Check the three options:

  • Measure purchases
  • Measure product views
  • Add to cart event
  • Remove from cart event

Save changes and clear your cache if necessary.

Test your tracking code

From Google Analytics website, go the Realtime report, Events page.

Make a test command on your site.

Once the purchase is done, you should see the “purchase event” appears in GA.

After few minutes/hours, go to GA website, Reports, Ecommerce purchases. Change the Date range to Today to see your test transaction.

More info on this official guide.

It doesn’t work!

If you see nothing in GA, try this:

  • disable any adblockers
  • test everything in private browsing
  • is user consent from cookie bar required to activate GA tracking on your site?
  • are WooCommerce / SEOPress / WordPress up to date?
  • if the payment is made outside your site via a gateway, make sure you have configured the return url to the store. Without this, we will not be able to know if the transaction has been paid and then, send it to GA.