For noobs to SEO, it can be confusing and conflicting depending on what information you read from where… Here is my opinion on where you should start after 11 years experience as a professional SEO.
The new SEO is bombarded with links, links and more links… They are important, and they probably will always be important. But before you go out and begin building them it’s probably best you realise what you are meant to do, read this blog post and let the truth set you free.
Want to beat your competition and APPEAR ABOVE THE NUMBER 1 POSITION? Then read this post and learn how to hack yourself into Googles answer box.
The two main schools of thought in SEO is Whitehat Vs Blackhat. SEO’ing within Googles very strict rules, or going off piste and doing whatever you need to do to get results. Here is a very basic introduction to the basic principles behind both strategies.