Rand and Will are certainly two of the best in their field. They have on several occasion come together to talk ridiculously complicated lingo that only two of the best can understand. This time was no different.
Will Critchlow is the Founder & Chief Strategist at Distilled, which he co-founded with Duncan Morris (CEO of Distilled).Theirs is one of the largest SEO agencies in the world.
What Will has done is take your ordinary Excel Spreadsheet and turn it into a complicated but at the same time interesting piece that meets all SEO requirements set by Google. He then makes that spreadsheet the most visible online. The complex formulas and meticulous presentation take Excel spreadsheets to the next level of powerful statistical tools.
Rand Fishkin has been a tech guy for as long as he can remember. He founded Moz in 2001 and from them the company has grown to be the leader in SEO matters. Currently, Moz is one of the most visible brand in the world and a leader in online marketing. He has authored and co-authored books in SEO and has given speeches on some of the world’s biggest platforms, including Google, Microsoft, and Facebook. He has also made presentations for the UN, Stanford University, Hackers & Founders among other avenues. He is a sought-after man.
The two gentlemen have come a long way to established themselves as the best in a world that is ever changing (talk of Google algorithms and metrics). What they have both done is take the SEO world to the next level through their friendly but fiery competition. They reinvent t the wheel to keep their organizations relevant.
Will’s Unique ideals
Will focuses on customers who know the power of SEO. He actually advises against pitching to anyone who will require you to convince them why they need to optimize their landing pages or information that they put out. For him, the idea is to hit straight with a client who knows what they need from you then go on to convince them why your services (which they seek already) would benefit their business.
Is presentation is on a level of its own. As we know, Excel is an underrated presentation tool. Will’s complicated yet effective formulas make not only for a visually inviting presentation but also hides the work behind all those numbers. You would be forgiven to think that he put the information together in minutes. A closer look will give you the real picture behind the figures. He uses this Excel knowledge to come up with information on a prospective client’s industry that would blow them off their mind.
Rand Appeals to the Emotions
While Will dwells on the logics, Rand takes a slightly different route, which gives him an edge with clients. He targets the emotions of the CEO. He takes the developers and engineers aside and lets them know what in-house SEO would do for their browse rates, their usability, and speed. Before he pitches them, he breaks the process down as though he were talking to someone who knows nothing about optimization (opposite of what Will proposes) then proceeds to purpose to an enlightened audience. His advice: target in-house SEO.
As for his presentation, Rand gives a meticulously arranged Excel spreadsheet that focuses on all aspects that the prospective client would want to know from their industry, narrowing it down to their business.
Who wins This Battle?
Both gurus know their field very well, and they are undoubtedly the best in SEO and online marketing. While they both make dizzying Excel presentations and speak in terms that expose their immense knowledge in SEO, Will’s logical approach and his work with metrics win the day. All Hail the Champion!