Do you sometimes feel like you have too much to do with no time? Well, so do we. With social media becoming a top marketing tool, you have to keep your page relevant by updating regularly. Some apps and tools could help you manage that.
Social media has become a necessity in the 21st century, not only in business but also in its social aspect that keeps people in touch. If you are using it as a marketing tool for your business, you cannot afford to be inconsistent in your updates.
Luckily, the market has responded to the need for a hands-off of updating your social sites. With apps and wit, you will keep your social; sites active. Here are six ingenious ways that will free some of your time for other things;
1. Apps and Software for Social Automation
The idea behind Hootsuite, Social Flow, SproutSocial, Buffer, Social Oomph, and HubSpot is similar though they are from different developers. They help you schedule your posts on all your social avenues so that you never miss a moment. They also monitor your sites and notify you whenever your brand is mentioned so that you can respond accordingly.
Brand24 is also an effective listening tool that takes note whenever your brand is mentioned or when someone talks about it, whether on Facebook, Twitter or their blog. Although it does not make any postings, it lets you know what people are saying about your brand, even from platforms that will not necessarily notify you. One of the best things about Brand24 is that it will notify you of both the positive and the negative mentions.
2. Zap It For Later
Apps are amazing, and you can complement them with tools such as IFTTT and Zapier. IFTTT help you create ‘recipes’ that you can sync with your online calendar to keep track of important events and anniversaries. With Zapier, you can create a zap each time you want to post a new word press to Facebook.
3. Plan That Post With Postplanner
Postplanner helps you manage the things you post on your Facebook page by discovering and queuing them for later delivery. The discovery page searches the net to recognize and communicate all new content that is in line with your industry.
4. Evergreen Posts and Tweets
If you normally post more than once in a day, you could make your posts evergreen. Successful social media users post at least three times a day. If you want to post a new blog post that you released today, you could change the wording on the post and send it out more than once day. SocialOomph helps you queue your posts so that they get out when you want them. To ensure that they do not look the same, you could tweak the taglines to keep your audience engaged. SocialOomph releases a new post every three hours.
Additionally, if your posts are evergreen, your audience may not remember that you had posted hem three days ago. You could repost them to save yourself the time.
5. Sync Your Blog
If you use WordPress, you have several options of plug-ins so that you can share it to other sites. If you change your settings to post to other sites automatically, you will not have to keep posting them manually. If you do not want to share everything in each of your social sites, you could use CoSchedule, a tool that allows you to schedule your posts according to your social calendar. That way, you plan what goes to Google+, Facebook, and Twitter among your other sites.
6. How about sharing other people’s content?
You do not have to share your wisdom all the time. You could share other people’s posts that correspond with what you like. There are tools for that too, such as Scoop.It, Feedly, and Curata who make that quite easy for you. These devices use the information that you share or the news that you have been following to curate and share information on your site.
While the options for automation are great time savers, you realize that there are times when you will have to interact with your followers, fans, and clientele. It means a lot to them when you take the time to respond to their questions or even participate in their conversation. It means a lot for you too. You could take 30 or so minutes each day to interact with them. This is one sure way to keep them loyal to you.