Setting up your first ever blog can be a difficult job and it may seem daunting at first but trust me, it is a breeze once you get a hang of it. If you have read guides before about setting up your own blog or website you will most likely have encountered the term SEO or search engine optimization. This is the practice of optimizing your website to appear higher and higher in the search engine results pages, which is incredibly important for gaining traffic and, ultimately, revenue. I have created this short guide explaining 5 SEO tips for brand new bloggers.
Tip one –Finding the right domain:
First and foremost, you need to make sure that you have a good domain that, not only reflects what your blog is all about, but also holds value in terms of search engine optimization. Now, finding the perfect domain can be a long and tiresome job, but with these tips, we hope that you will get there in no time at all.
There are two main routes you can go down when searching for a domain and they are both as good as the other. If this blog is more of a long-term project and you would like to build up a brand image over time then one thing you can do is purchase a brand-new domain from a registrar like GoDaddy. This is good because it allows you to pick a name that is related to your blog but is also memorable and recognizable.
Although that may seem like a good idea, because you can get the domain you may have had your eyes on for a long time, doing that actually gives you no SEO benefit at all. If you want to get a good head start on SEO for your site then one option is to buy an expired domain. This means that in the past, the domain will have been home to another website, which is good in numerous ways. Firstly as the past site grew older and older, with more and more links being added, the domain’s value in the eyes’ of search engines like google will have also gone up. This means that if two websites are competing for a keyword and one has a good domain, with the other having a brand new one, then Google will most likely favour the first site. If the domain has been mentioned on big websites, then you may also see some traffic coming from the links, which can be especially good when you are starting out.
Overall it is up to you as to which route you go down, but from a search engine optimization perspective, the latter is certainly the best.
If you want to read more about expired domains, then you can do so here.
Tip two –Identifying a niche:
Now, I am a big believer in doing things that you enjoy, but when it comes to finding a good website niche then that should be taken with a pinch of salt. When you are picking a niche for your blog the first thing you should be asking yourself is: How many people are interested in this? For example, more people will be interested in a website about “The best running shoes”, as opposed to “The best shoelace brands”. A good tool for finding out if your website idea is popular or not is Google Trends, which shows you how many people are interested in “x” as well as how that interested has increased/ decreased over time.
Another thing to consider is how “Evergreen” your niche is. For example, if you are making a blog cantered around winter products, then people are only going to be interested in your website during winter. It is important to find a niche that will be popular all year round and, once again, you can use Google Trends for this.
If you want to reach more about identifying a niche, then you can do so here.
Tip three: Finding keywords:
So far you have identified a niche for your site, and chosen a domain name. The next thing you will want to do is find some low-competition keywords to write content about. There are a lot of tools, bot free and paid, out there that offer extensive keyword research and they are all good in certain ways. Before we get started looking for a keyword there are a few terms that you need to understand, so that you can compare keywords. Firstly a good keyword should be low-competition. This means that, as you may expect, there are not many websites writing about this keyword and, if there are, they will be fairly easy to surpass. You may also see the term “CPC” mentioned on keyword research tools and this is an abbreviation for “Cost per click”, which is telling you how much advertisers are prepared to pay you for every click you get on their adverts, so the higher this number the better! Finally, you will notice that a lot of these tools talk about search volume. This is showing you roughly how many people a month search for these keywords, which is incredibly helpful. For example, if you find a low-completion, high CPC keyword, but only 10 people a month search for it then your maximum earning potential is cut short, whereas If you identify a low-competition, high CPC keyword with 30,000 searches a month, then that is 29,990 more people who could potentially visit your site.
Now that you know what the terms mean, you are probably wondering how you can find them? Well, as I mentioned earlier, there are various tools you can use. If you want to find some for free then I recommend Google AdWords, which is meant for advertisers but does the trick. If you are willing to spend some extra money then Ahrefs is a great tool.
If you would like to read more about keyword research, then you can do so here.
Tip four – Optimizing content:
Now the time has finally come to begin writing about your chosen keywords. First of all, you want to make sure that you know a fair bit about the subject because, once visitors are on your site, you want them to stick around, which they will do if your content is generally useful. After you have read a bit about the subject you should go ahead and write your article, as naturally as you can, as we will come back and edit it later.
After checking your article for grammatical/ factual errors, you now need to concentrate on optimizing your content for SEO. The first thing you want to do is make sure that you mention your keyword, exactly as your keyword tool gave it to you (So no re-wording) within the first 100 words of your article.
After that, you want to make sure that you mention it again at some point, but this time, whereabouts doesn’t matter a whole lot. What does matter though is keyword density, which can be calculated by the Total number of words/ times a keyword is used. Many people debate the ideal number for keyword density, but personally, I always aim for between 3% and 5%. This means that if I have a five hundred word article, I will mention the keyword for around 25 words.
If you want to reach more about content optimization, then you can do so here.
Tip Five: Social media:
One thing most new blog owners always seem to forget is how useful social media is (especially YouTube), not just for traffic but also SEO. If a search engine, such as Google, sees that your blog is gaining a large number of social signals (Facebook posts, tweets, shares and such) then that can have a large influence on your site’s rankings.
In regards to acquiring social signals, there are two main ways that you can approach it. Method one is possibly the easiest and it involves paying a provider, who owns lots of account and blogs, to share your link. This is really easy because all you have to do is part with a bit of money (There are some really cheap providers) and within a few days you should notice some social backlinks pointing to your site. Now if you are looking for a provider there are a lot of options out there on the internet, but personally, I always buy from here.
If you don’t want to part with any money, then you can make your own accounts on sites such as Facebook, Twitter, and Pinterest and, once your account has aged a bit, you can just share your link. Although this is free, it does take a lot more time and effort, which is why we prefer simply buying signals from a provider.
If you would like to read more about social media’s influence in SEO, then you can do so here.