MozCon 2016 was one of the worlds most awaited SEO and Marketing Conferences arranged in Seattle, WA. The speakers that attended the conference were all incredibly powerful and seasoned. Their expertise and inside knowledge of search engines and online marketing was exceptional and they delivered as per expectations. The founder of MOZ Rand Fishkin and experts on optimization, email marketing and reputation marketing were all packaged into one event. There were absolutely no patches of the event lacking in terms of sharing industry knowledge and advice.
My favorite discussions of this event:
- Wil Reynolds (Seer interactive) discussed the importance of increasing audience trust when trying to expand the business. Some of his tips also covered the areas beyond SEO. According to him, if you are willing to build a community, your main focus should be helping out that community instead of marketing. That’s how your audience will increase overtime.
- Kristy Hulse (Manyminds Digital) presented some smart link building strategies. You must make use of quotes, expert opinions and endorsements in order to increase the links and authority of your website. Content consisting of expert opinions are highly trusted and shared by the audience.
- Rand Fiskin (Founder of MOZ) discussed about the value of manual link building process and some long term strategies of success. One of the best long term strategy is user generated content. He also mentioned some of his favorite manual link building methods such as, guest posting, bio links, testimonials, republishing, content, image and brand reclamation and local links.
The 3 day event started off on a powerful note with energetic and actionable advice for industry experts. For the novices, this would have been a bit overboard but MozCon knows its audience and the targeted information suited the experts perfectly. Most of the attendees had vast experience in this field and they needed that information to pioneer their companies in the digital marketing industry. The latest conference focused on organic search tools and services, and showcased many internal changes in the Moz hierarchy. While next level advice made it less helpful for those who are new to the industry and the businesses struggling with too much digital marketing with little to no results. The conversation also included the topics relating to information Security, mobile platform strategies and tips for experimenting latest technology.
I also found a lot of the content shared to be fluffy and felt like a few of the sessions could have been so much better if the speakers just went a little more in depth… They also seemed like they were holding back scared that once the videos were live and for sale all their advice and secrets would be out there.
The networking for the event was great and very enjoyable.
Moz Con has already set a high level of expectations in the industry, and it has never failed to deliver. The latest event was a change in approach, given the direction of Moz had altered in recent times, yet it stayed true to its promise of delivering the juiciest inside information on the online marketing industry. Its focus has always been organic and superfluous tools and products that are maintainable, cost-effective and highly optimized. This is how they maintained their discipline of technology, interest, novel approach and successful event hosting all in one go at the MozCon 2016 with an impressive bunch of speakers, resources and links.