Let’s admit it! Technology has taken over our lives! Ten years ago, you and I are not addicted to smart phones and we prefer to read the actual newspaper for news and current events. Now, everything is not the way it used to be. As of today, you and I cannot get our hands off our smart phones in running our business, staying ahead of everything and for entertainment.
With the way technology touch our lives, it has pushed small and major brands and marketers to the limit by changing the way they use their marketing content. Once you attended an SEO conference in Chicago you can understand the things I am trying to say. As I attended a conference myself, I found out that content marketing has a large impact on my business SEO.
Content Marketing is the New “IT”
Content marketing is considered as the new “it” in SEO and when done right, it can help boost anyone’s business to the top. The digital sphere includes everything from blogs posts, videos, webinars, and podcasts. In the conference, speakers are encouraging and helping marketers to devise a strategy that can be a huge hit to their target audience.
As I started to listen to the speakers and their experiences with SEO, they are trying to point out that coming up with an excellent content can only succeed by applying the following:
Sticking with Relevant Contents
Each social media platforms showcase their own nature. With their own unique identity, you have to research on each platform demographics. This is the fastest and easiest way to connect with your target consumers. You have to know what they are sharing on these social media platforms.
Once you know, keeping your posts relevant to the reader’s interests will keep them coming back for more.
Stop Pretending and Be Yourself
Yes, the majority is doing a blog article, but, it does not mean that you should do the same thing. Although blog articles are ideal for fashion and food brands it may not work in your industry. You must be wary of the medium that caters or attracts your readers.
If your consumers are attracted to infographics and instructional videos, use these as an advantage to improve your online reputation.
Start Maintaining a Calendar
An editorial calendar is important if you do not want your content marketing plan to fall flat on the ground. Keeping it simple, an editorial calendar is basically a daily planner that has all the information you need to keep you on schedule and to ensure that all your contents are published on a regular basis. Aside from those, your editorial calendar is also composed of keywords, links, images, and themes.
Keep the Content Short and Up Front
Admit it. The majority of your audience barely spends about three seconds in scrolling their feeds. In this case, you need to focus on creating contents that are short and to the point. You should start by making your opening statement catchy. By doing so, you already won half of the battle by capturing your audience attention.
Coming up with a great content was never easy that is why SEO conferences in Chicago is encouraging small and big marketers to attend the be attentive during the conference as this once in a lifetime opportunity can heighten up their knowledge on SEO and content marketing they can use to bring traffic and increase their brand’s online visibility.
