On-Page SEO is awesome. Simple changes to content, HTML structure, schema or even page loading speed can make a huge improve to your SERPs.
And what’s better… It’s risk free. If you’re going to go blackhat or greyhat you will probably get caught, most do. But if you just invest a little more time into your website itself before you begin pointing links at your site you will rank quicker, with less links and vastly improve your chances of flying under Googles radar. Your sites will last longer, it will cost you less money in links and marketing and you will earn more. What’s not to love about that?
On-Page SEO is something that needs to be paid attention to if you are looking to make your website a success. There are different tactics that can be employed for the purpose of this and most of them are relatively simple. The tactics involving SEO can be divided into two categories: on-page and off-page. On-page SEO refers to the methods that you employ on the website, while off-page SEO is what you do indirectly such as marketing. We are going to provide you with some of the tips that would help you bring about an improvement in the ranking of your website via on-page changes.
On-Page SEO Tips
Page titles have quite a bit of an influence on the SEO. If you are looking to optimize your site, you need to ensure that every page of the site is provided with a unique title. The title needs to include the keyword relevant to that page as well. For instance, if there is a page about weight loss in your website, it is important that it has a title relevant to it such as “an easy guide to weight loss” or “how to attain weight loss.” This will ensure that when someone searches for weight loss, your page appears in the search result due to the usage of the keyword.
Page titles can also make a huge difference to click through rates on search pages, which means even if people are ranking above you if you get this right you could get more clicks than them, it’s your chance to use click bait in Google.
People tend to disregard the importance of meta descriptions. However, they are quite valuable when it comes to SEO. Meta descriptions should be provided with adequate and relevant keywords that would prove to be useful for search results relevant to your page. The meta description should be short and precise while including the right keywords.
Bonus Tip: If you’re agency side or working in house work with your PPC team and ask them for their best performing advert copy. A grabbing meta description can increase CTR over your competitors from Google search results.
For every page of your website, you should make a set of keywords in the form of meta tags. These should be the keywords that are relevant to your content. You would have to conduct a proper research to find the right keywords. There are quite a few tools that are available online for the purpose.
Ranking for super hard keywords is expensive, takes a long time and it’s kind of pointless. Invest more time in looking for those golden keywords that still have traffic but are much easier to rank for. Software such as Long Tail Pro or KWFinder.com are great for this.
It is advisable that you make use of URLs that are search engine friendly. The URL should be short and include targeted keywords.
Optimize for Mobile
Most of web now is mobile friend, most web users are mobile and if you’re a local business you should be focusing on this and tripling down on this, big time. Most searches on mobiles are looking for services, businesses or generating leads for businesses like you… Yet most small businesses are still using none-responsive websites from the early 2000’s. Step your game up guys, you’re leaving money on the table and Google are actively penalising you for this.
It is advisable that you break the content of your website into smaller sections and paragraphs. This would ensure that the reader is able to read it in a feasible manner. Divide the content into multiple headings and make use of relevant keywords in the headings.
The usage of keywords in the content is tricky. You need to ensure that the keywords appear in a natural manner. It should not seem as though you have stuffed the content with keywords but if the keyword is not in the content you’re not going to rank either. Make sure the content is relevant to the keyword you’re trying to rank for so you can naturally include it throughout your article.
These are just a few tips that could prove to be beneficial for you. There are some other tactics that can be employed too such as usage of the right images and so on. SEO is something that merits attention and research. Make sure that you pay heed to all the relevant factors.