Common Link Building Tips That Aren’t as Helpful as You’d Think
My link building tips have been brought together through years of experience, they may not be the same as anyone else’s but this is SEO. There are no wrong or right answers, we are all just guessing what Google is doing. We are all just passengers.
There’s no straightforward plan for good link building, so getting it right can be a difficult process to figure out. Internet gurus and SEO marketers are constantly throwing around their methods and advice, but how much of it is actually useful? Here are 8 common link building tips that aren’t as helpful as you’d think.
1. Avoid links from sites with lesser domain authority values
First of all, Domain Authority is a metric by Moz that measures the ranking strength of domains. It uses a large number of factors to score how effectively a site ranks in comparison to other sites for a keyword, based on link authority. But this doesn’t indicate whether or not a site is high quality.
DA is a good indicator – sites with a low DA score are typically low authority domains that don’t offer much value and sites with a high DA score are usually offering good quality traffic.
New sites will generally have a low DA value, but if they are a domain with good worth that are giving out natural links to you and other good quality websites, then there’s it’s likely they are going to direct good traffic to you. It’s always important that you check the site linking to you and make your own judgement, instead of completely relying on a metric for your information.
2. Using links from directories will get you penalised
Directories that only offer links that have been paid for and SEO-based directories are not good places to acquire links from. Sites that mostly just use links from these directories will likely end up with Google imposing penalties on them. But there are plenty of lists and catalogues that can definitely help out your site.
If I found a list online of all the best business start-ups in my local area and I had just started my own business, getting on that directory would definitely be a big priority. That’s a really high-quality link you could get from there.
Again, this is a case of using your own intuition and experience to figure out whether the link is coming from a high-quality, genuine listing or a paid link directory.
3. Never get a large number of links too quickly
A lot of people think that search engines have will automatically penalise a site for getting more than a certain number of links after a period of time, but this simply isn’t the case. If you suddenly get a lot, but they are editorial links, or they look organic, this shouldn’t trigger any penalties.
The problem here is if you’re getting a lot of suspicious-looking, spam links at a fast rate you’re going to risk having Google noticing your activity and looking at your link profile and ranking you down if they think they need to.
The key difference here is that you’re only going to get problems if you’re doing any dubious, non-white hat linking – getting a lot of links will fly under the radar as long as they’re coming from high-quality sites.
4. You’ll lose PageRank by linking to lots of sites
This rule is based on some really out-dated SEO, and you get this kind of advice a lot from internet marketers who have been doing SEO for a while and haven’t really updated their knowledge. This is based on the idea that PageRank is divided between sites you link out to, so linking out to any more would mean less PageRank is given to other sites. The obvious thing to note here is that this doesn’t actually diminish your own PageRank.
Even if it were, it’s not worth sacrificing linking out to other sites for an obsolete ranking metric. Providing links to other sites is extremely beneficial for your domains. Pages that have followed links on them have been found to consistently beat pages with no outbound links in rankings.
5. Any diversity in your anchor text needs to be controlled
There is some aspect of truth in this rule. If you’re building links in questionable grey hat or black hat ways, you’re likely going to wind up with Google looking through your site. If you haven’t got much diversity in your anchor text or don’t have enough branding, this can be a signal to search engines that they need to evaluate your domain.
But there’s no secret code or equation as to how much you need to diversify your anchor text. Linking anchor text out to keywords you want to rank, branding your anchor phrases and keywords, etc., are all down to your personal judgement more than anything. You might find that doing things in certain ways gets you results, but there’s no specific guideline that you can follow.
If your method of getting links isn’t very white hat, it’s definitely worth focusing on the appearance of your anchor text.
6. You get serious penalties for outright asking for links
This myth comes from scenarios where companies and individuals have been fairly devious in asking for links by promising other people a service or a discount as an exchange. There are even some instances of others using extortion to get links. People that do this will usually get their site penalised or will get a bad reputation because these methods are coercive and shady.
However, there are plenty of scenarios where asking for a link is perfectly reasonable. If a site mentions you for whatever reason but haven’t linked to you, there’s nothing wrong with asking them directly. If you find a listing of blogs within your niche, you’re not breaking any rules by asking them to include you. When you feel like your site should be mentioned on someone else’s, as long as you’re not coercing or intimidating anyone, there won’t be any problems in asking people to link to you.
7. Don’t get multiple links from the same sites
A lot of people believe this rule because of the emphasis that’s placed on varied link profiles. Usually, domains rank better when they have been linked to from a wide variety of pages, as opposed to someone with only a handful of links coming from differing sites – regardless of how many links you’re getting from these guys. But having one site that’s linking to you a lot isn’t something you should discourage.
One site providing you with many links could be giving you a big boost in traffic and popularity. It’s important to remember that links aren’t just for SEO development – you can also get a lot more manual click-throughs to your site and a larger audience.
8. Non-niche related sites linking to you is useless
It’s common to think that search engines automatically find links between unrelated niches to be suspicious. Any kind of linking that doesn’t look spammy is likely going to be considered real, even if the two sites in question don’t seem relevant to each other.
For example, if you’re in the technology niche and are running a site that reviews computers, having a music blog link to you isn’t going to hurt your rankings. In actuality, getting linked to from unrelated sites is likely to be quite useful. You haven’t bought this link – it’s been given editorially, which is generally a good thing. The link is likely to have drawn some recognition and it’s probably not a link that your rivals will have. These are good, you should definitely not push this king of linking away.