How to Rank on Bing
Do you know how to rank on bing? You know Google inside-out, everybody’s talking about it, businesses sort of build their marketing strategies around Google, and one begins to wonder when Google went from being a noun to a verb! But hey, Google isn’t the be all and end all of everything; there’s Bing too! But yes, Bing needs to pucker up to match up to the leading lady – Google’s – standards. Unbelievably, Google stands taller and bolder than its competitors. But then again, it isn’t in competition at all? Or is it?
Of course, Bing is a renowned search engine as well – the baby of Microsoft, nurtured and perfected to do everything that Google does, there’s no denying it. You wouldn’t know that now unless you’ve had a shot at it. One’s got to take risks and challenge the impossible to put things into perspective.
Microsoft has had a functional search engine long before Bing made its presence felt in 2009 which, was reformed to go head-on with Google and become the market leader, but that’s got to wait for the moment. Currently, Google takes the lead; Bing is on its way to the top rung, and there’s a possibility that it just might outrun its strongest competitor, but this remains to be seen.
What does Bing have that Google doesn’t?
Bing has managed to integrate Facebook into its search results. That’s a big one! You most definitely are more likely to go with a Facebook review than one with Google+, admit it. Here’s how the Bing search works: Say, you’re avidly looking for something on the lines of restaurants, hotels, location – then Bing is the search engine you want to go with.
You might wonder that Bing with its considerably smaller user base might fare better with lesser competition for keywords. Well, wouldn’t that be something now! Furthermore, Bing works on localized searches, and needs to phase out the spam links. Google, however, is killing it with its boundless searches by sniffing out everything from the deepest, darkest corners of the internet arena, but are they the best of the best? Mull it over?
It’s an easy decision that Google takes the cake (and the cherry on top as well) by holding the top position with most market share and authority. That’s what the world thinks. Bing makes up for what Google lacks – Ever heard of Bing Rewards? Simply put, Bing rewards you for using its search engine; no, it’s not bribing, instead it works like a loyalty program. However, there’s one hitch – Bing kind of works to its full potential if you’re anchored in the U.S.
All you need to do is start searching on Bing, use the features made available, and maybe even give Microsoft products and services a try. It’s quite simple, really. Your rewards are accounted for using the credit counter on the browser of your choice – IE, Firefox, Chrome, or just about anything else. A great way to earn while you’re on a browsing spree; who says no to freebies!
Bing it to know it
Here’s a little inside story about Bing’s know-how so you can find your way through effortlessly:
- If your buddies aren’t using Bing, send them an invite. That’s 100 credits for each friend who reaches the Silver status (maximum of 500 credits).
- Get down to using Bing for your mobile searches. You can accumulate up to 10 credits per day by earning 1 credit for every 2 searches.
- If you notice any special offers posted on the Bing dashboard, make sure you take them up. Each offer is worth 1 credit. And don’t forget to explore popular features.
- You want to keep a close watch for the special rewards incentives and limited-time promotions on the Bing blog.
Using Bing Rewards to make a difference
Chances are that when the very thought of “FREE” is setting off sparks in your head for all the right reasons, your gut is saying, “Go for it!” at the same time. I mean, there’s nothing to lose, so why not? You don’t need to break up your ongoing relationship with Google, but wait till you get a load of this:
- Win points or miles for your next airline trip, or points for your hotel loyalty programs
- Exchange Bing credits for Shutterfly’s Prints and Photo Books
- Amazon, Applebee’s, Burger King, Domino’s Pizza, Groupon, IHOP, iTunes, Sephora, Starbucks – get your gift cards from them with Bing Rewards.
- Be selfless and donate your credits for a cause and make a difference.
Which one would it be – win, shop, or donate your credits for a cause?
Not everyone who talks SEO is referring to Google (no offence)
If you thought only Google had it going, you’re wrong. Did you know that Bing processes 33% of all desktop searches in the U.S.? Yes, we all thought Google was the sole search engine that can generate leads. Bing does it too, maybe even better. Try it now to believe it!
You can double your chances of building an organic customer base without breaking your relationship with Google. Hold your horses – in some industries, Bing has up to 80% of the search market! In other words, Bing and Yahoo together can give Google a run for its money if structured appropriately. Don’t believe it? You better believe it – almost 80% of automobile-related searches in the U.S. are exclusive to Yahoo and Bing.
Education 79%, business and finance 72%, automotive 79%, telecommunication 80%, travel 71%, retail 52% – that’s how the figures are with Bing. You can get your business soaring to new heights as well. How can you do this? Bing traffic converts better than Google. How’s that for a heads-up!
You can rank on Bing better, bolder, and stronger
It’s not child’s play to find your place on Bing, but it certainly is easier on you than Google. You can rank on Bing just by staying true to their user-friendly and accommodative SEO tools that’s very on-your-face.
Here’s your information bank to upraise and optimize your site for Bing:
- Your pages need to be indexed for visibility and heightened user traffic.
- Set the crawl rate on Bing using the Bing Webmaster Tools, but don’t block Bingbot If you hope to see your site indexed.
- Submit a clean and tidy sitemap, which means it shouldn’t lead to a 404 or a 500 code. This is enough to lose trust.
- Go with straightforward keywords; this is crucial. Unlike Google, Bing uses verbatim keyword matching.
- Optimize your Meta title and descriptions; stay clear of generic titles, like About Us, Home, and of the sorts.
- Make sure you include keywords effectively in your title and content without going overboard. That said, you need to have more uses of proof keywords or LSI keywords – An article on airfares would most definitely have proof keywords on the lines of seats, itinerary, etc.
- Bing uses Click Through Rate (CTR) to fuel their ranking algorithm. You definitely want more results clicked on, and less users reverting to the search results from your page.
- Make sure you have backlinks on your site. A study showed that backlinks play a good part in correlation to rankings (0.29).
- If you’re socially active on social media platforms, chances are that Bing is going to work to your advantage.
- Choose your domain name carefully.
Once you get onboard with Bing’s preferences in check, you’ll see a positive rise in site visibility, ranking, and of course, stronger and more consistent user traffic.
Just because Google is more frequented, doesn’t mean it’s more efficient. Yes, it’s true most prefer Google search over Bing, but that’s a trend that’s going to change with Bing.
Here’s something to kick-start your Bing experience
Bing has made it big in the UK with a 20% market share and 21% in the U.S. This makes it even more important that you’re ready to pick up speed. You want to make sure that your Bing accounts are off to a smooth ride by tweaking the Bing Ads interface effectively.
If you don’t know it already, there are detailed reports available within Bing Ads to dissect and analyze your client accounts thoroughly. This gives you an eagle-eye view of the hits and misses, and an opportunity to fine tune your visibility and efficiency.
Hear, hear! Search on Bing to accelerate your Klout scores
Microsoft has introduced the Klout factor to measure your influence that bleeds beyond social indicators. When a user looks for you using the Bing Search tool, that’s going to stack up with your Klout score, and you definitely want that to happen.
If you’re wondering what Klout is, it’s a service that calculates a person’s social engagement on the web. You will be scored anywhere from 1 to 100 depending on your “social” reputation.
Facebook, LinkedIn, Foursquare, and Google+ are the main contributors to your Klout score.
Don’t just wing it anymore; Bing it and work the magic scores for your business!