Google analytics appears to be the most frequented tool on the World Wide Web that people use to analyze the metrics of their website. You’ll know the frequency of people visiting your website, their browsing habits, and much more. While some are ignorant about the existence of alternatives to Google Analytics, others have taken the plunge to explore other possibilities.
As a business provider, you want to do what’s best to keep the numbers rising on your customer base. It’s not just Google Analytics that can get you closer to understanding your audience; there are others tools that function just as good:
1. Track user behavior with FoxMetrics
This tool is great at tracking each user and their behavior, instead of giving you an overall figure. However, it’s a wee bit more expensive than other tools of this caliber. Prices start at about $299 a year and is based on the number of events or behavior patterns you want to target.
2. Convert more customers using Kissmetrics
You can count on this tool to help optimize conversion points for more sales and to convert more customers online. Kissmetrics is backed by exemplary features, like funnels and path reports. It lets you track a wide array of events making it easier for you to chase after the most relevant customer activity on your site. If you’re willing to shell out $200 per month, it’s worth your time and money.
3. Figure out user browsing patterns with Mixpanel
The visualization, annotations, and data segmentation make it possible for Mixpanel to focus on how people use your site, rather than how many visit it. You have the liberty to ask questions that you would like to interpret from your data, and track that information using funnels. You can go with the FREE or paid plans depending on your usability.
4. Adobe Analytics for large businesses
Looking for that ideal tool that can handle complex segmentation? No problem; Adobe Analytics packs quite the punch with analytics suitable for websites and mobile apps. It also has terrific features, like automation and decision-making tools. You can get a quote for this absolutely amazing tool from the company directly.
5. Define, track events with Heap
If you’re curious about how people go about using your mobile app or website, Heap is a great tool to invest in. It gives you the ability to track and define events when it comes to how people use your website and mobile app. You also get a nontechnical setup to kick-start in just over a minute. The 14-day trial period gives you a feel of this tool, and if you go ahead and buy it, it’s going to cost you about $99/month.
6. Preserve user data with Piwik
Google Analytics and Piwik are neck and neck on this one. Piwik lets you preserve your data on your own servers as opposed to hosting it for you. Though this tool is based in Germany, and is particularly favored by Europeans, more and more website owners are switching to Piwik for its high privacy and tech-savvy features.
7. Keeping things straight and simple with Mint
Mint is pretty simple and straightforward, and gives you basic view of unique visitors to your site and popular search items. However, if you’re looking for advanced options, like bounce rate, you need to install extra plugins. Going at $30/month, it’s not such a bad deal after all.
8. Take to Woopra for easy tracking
Woopra gives you real-time analytics and allows you to track website data, email, apps, and much more. The good thing is this tool creates customer profiles making it easy for you to check out the activity of customers, instead of just getting anonymous data. What’s more? You can even gauge user retention reports to understand if people are engaged enough to keep coming back for more.
9. Clicky makes it easy and convenient
Unlike most components, Clicky doesn’t use flash components, which means, you can even use your cellphones and tabs to access the data effortlessly. There are also several reliable apps that you can use to generate relevant user data.
10. Track popular keywords with StatCounter
When you’re trying to maximize your customer base, you definitely want to know what keeps them hooked. StatCounter gives you just that by giving a free solution for websites with up to 250,000 page loads/month. You’ll get to know exactly what kind of keywords, maps, and visitor paths are popular and where you need to work your way up.
11. W3Counter freebie for low-traffic sites
This tool is free that’s supported by advertisements and works when you put a badge on your website. W3Counter brings all basic information that you need – popular pages, traffic sources, page views, and much more, even if it’s a low-traffic site. If you’re looking to upgrade it to the Premium level, that’s possible too.
Don’t put all your eggs in one basket
Google Analytics undoubtedly has been the reigning maestro in the realm of understanding user traffic. But unless you take risks to heighten user traffic by exploring other possibilities, reaping the rewards might be limited to the usual figures from Google.
It’s time to take the plunge or a leap of faith –whatever you want to call it – and work with alternate tools that might just turn out to be the ideal money spinner!