Content marketing can be hard to understand at first. The basic explanation is that content marketing is the act of creating consistent, quality, useful content to retain an audience, which generates a profitable income. This can be hard to understand, but basically – you can become a content marketer by starting your own website or blog, and updating it regularly to get visitors – which then click on ads, or use affiliate links in order to generate you an income.
Marketing used to be fairly simple, just stick an ad in the middle of a TV program, or in a magazine – however, these aren’t useful anymore. We can record TV and skip past ads, magazines aren’t as popular – and even when online, many people use ad-blocking extensions, so they won’t even see any advertisements – never mind click on them. This caused a slight problem to marketers, as there was no clear way they could market their products and services.
Until content marketing came along. The idea of it is to educate your audience, which may well be your customers. They will generally reward you with their business loyalty if you have taught them something. It is usually related to the business, such as an electronics company may write a lot of content around laptops, and televisions – and what to look for in these electronic devices. This educates the reader into receiving a much better product when they do go shopping, and they may well buy a TV or laptop from you – after all, you educated them into getting the right product for their needs.
The Benefits of Content Marketing
Free (or cheap): If you have your own in-house writers within the company, this kind of advertising is much cheaper compared to other, traditional advertising methods. After all, you can just start a blog on your own website, which you already pay for as a business expense – and regularly update that with articles and blog posts, which your visitors will read, and thus be educated. Once they have learnt something new, they may start looking in the rest of your website, and end up buying one of your products or services. If you don’t have your own writers, you can hire a freelance writer to write an article a day, or as much as you need – and pay them a set rate per article. There are many freelance writers around, who would be willing to undertake your project. You can even hire freelance content marketers to fully manage your blog, and generate you an income.
Easy: Rather than negotiating with magazine publishers for advertising rates, just start your own blog or website. It is incredibly simple, and if you already have a website – all you need is another page to start your content marketing mission. Also, if you already have a large amount of customers coming to your website, you don’t need to worry as much about making your content appear at the top of search engines. Just write your content, and get it published on the website.
Editing: Make sure you don’t just publish the first draft of your document. This is incredibly important, as the first draft is usually quite “wordy,” – by editing this first draft, you cut out the un-useful content and get straight to the point. This means customers will be happier with your content, as they don’t have to sift through your content to get to what they are looking for. Large articles also appear daunting to readers, whereas a clear structure, with paragraphs and bullet points makes an article much easier to read for everyone. Think about it, would you rather read one huge wall of text, or a clearly structured article, with lists, bullet points and paragraphs? It’s an obvious answer. Make sure all of your content is correct too; otherwise you’ll have people pointing this out to you. Don’t exaggerate points, like for instance – don’t tell your customers that a cheap laptop is capable of gaming when it isn’t, otherwise you’ll have people buying this laptop then very angrily returning it.
Proofread: Make sure you proofread your article. Word processors may pick up spelling mistakes, but if you accidentally write the word “one” instead of “once” – it won’t tell you that you’ve made a mistake. Word processors are incredible, but they aren’t that smart. Thoroughly read your article before you publish it, to save yourself the embarrassment of publishing content full of spelling mistakes.
Content Marketing – Is it the Main Method of Marketing in the Digital Age?
Content marketing is almost definitely the main method of marketing in the digital age. How often do you read print publications, such as a magazine, or newspaper? Not as often as you visit websites right? Content marketing also can’t be sifted out through ad-blocking extension. This means people will read your content, and if it is good – they will feel educated. This means they may want to thank you, and buy a product from you, especially if you have convinced them within your content, that a product is truly amazing.
Good content should be the main focus of content marketing strategies. Your main focus shouldn’t be generating a huge amount of income. If you can create worthwhile content, that is great. Your customers will appreciate it, but don’t expect every reader to buy a product from you. Make sure your content is relevant, such as “The Best Laptop of 2016” – make sure that most of the products you mention in an article are available to buy from you. Perhaps offer promotions on products which are mentioned in your posts as well. This will encourage your readers to buy that specific product from you, which is great.
Remember, creating revenue is not the main point of content marketing. The point of content marketing is to build a brand and instilling trust into your readers. You will notice an increase in your traffic numbers if you do content marketing correctly, and this will directly impact your revenue as more traffic means more eyeballs on your offers.